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Located under Edge Hill, Liverpool, the Williamson Tunnels are a unique and interesting part of Liverpool's history that are too often overlooked. Giving the tunnels a strong brand identity is important to ensure they get the acknowledgement they deserve.  

The tunnels are an educational tour designed for people who want to learn about the history of the area. To reflect their status as an educational and historic area, the design follows design trends that can be found in most museums that use strong design. 

In combination with design trends, the brand uses the rumours and theories behind the tunnels’ construction to create an interesting and educational angle. The images used throughout the brand are 3D renders of found objects that could indicate some proof of these ideas.








A structure-accurate map of the tunnels would be confusing due to their complicated, multi-layered structure. Instead, a destination-based infographic was created to document this.