Work


Get in touch

During World War 2, the Indian army made up the largest volunteer army in the conflict, with approximately 2.5 million people from the Indian subcontinent fighting as part of the Allied forces. However, today the role of the Indian army has largely gone under-recognised.

To raise awareness for the contribution and sacrifice, The Forgotten Army, a Royal British Legion exhibition, took place in Liverpool Central Library and is soon set to tour England. The opening night saw the unveiling of Mahtab Hussain’s commemorative statuette; guests were invited to watch drama performances, listen to live Indian music and look at some of the design work that provided information on the campaigns fought by the Indian army. This design work was supported by a brand identity that united both promotional materials and the work featured during the event. 




Limiting what was revealed of the statuette before the official launch was of high importance to the brand identity. A solution was devised where only the characters of the statuette would appear in the design materials, highlighting the participation of the subgroups of the Indian army. Due to the goal of recognising Indian contributions, the design work had to have strong references to India. This was achieved by using colours that were heavily used in Indian World War 2 propaganda, and that also happen to be shades of the Indian flag today. Lastly, the logo of the event and exhibition features the star of India, a key symbol seen on the Indian flag during the war.